eCommerce Specialist

Job summary:

As part of the Regional strategy the CEE Business Division will deploy a new Direct Insurance venture across Central and Eastern European markets. This venture will see Allianz position a compelling Direct Insurance proposition to target the increasing numbers of digitally-connected consumers. Working as part of an international group, you will be responsible for the implementation of eCommerce activities across region. You will be expected to deliver sales results, to exceed customer experience expectations and establish a high performance culture in your area of responsibility.

Key responsibilities:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Plan and conduct pilots and A / B tests for individual campaigns, market segments or customers
Design / build and maintain social presence
Prepare (in cooperation with external agencies) materials to support campaigns on local markets
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Manage website day to day, initiating improvements
Coordinate cooperation with aggregators
Optimize sales funnel and user experience – continuous analysis and improvements of landing pages and Q&B tool
Collaborate with external marketing agencies and other vendor partners

Key requirements:

Tech savvy with solid knowledge of web marketing and analytical tools (e.g., Adobe Analytics, Google Analytics, NetInsight, Omniture, WebTrends). Experience with Adobe suite preferred
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Working knowledge of MS Office
Very good working knowledge of English
Knowledge of one of CEE languages: Czech, Polish or Romanian
Min 2 years proven working experience in digital marketing, preferably in financial institution
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
BS/MS degree in marketing or a related field
Solid interpersonal and organizational skills
Strong analytical skills and data-driven thinking
Business results oriented
Self-drive, taking initiative, independency
Highly creative

Oferujemy

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